What is SEO – Search Engine Optimisation?
SEO – Search Engine Optimisation is where we aim to help your website rank better in Google. There are two types of search results that are available: paid results (typically at the top or on the side) and organic or natural results. While paid results can get your website to rank higher for a specific keyword phrase, most customers consider these results to be little better than advertising, and will often skip over them in favour of the natural or organic search results.
An organic search is a search that generates results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because they are generated by popularity and common usage.
There is a new way to outrank your competitors in Google as well as on other Search Engines and get found for the keywords your prospects are using to find your business on the internet.
It is a proven, integrated, tactical approach we call “The Power of 3”: Content Marketing, Search Engine Optimisation (SEO), Social Media