Get your business seen in local search results and Google Maps. Fully optimised, verified, and managed Google Business Profiles – done for you.
The Google Business Profile platform acts as a powerful tool that enables businesses to streamline their information across all Google products. This can be a valuable resource for customers to get key information about your business including; driving directions, clickable phone numbers and business opening hours.
Users don’t simply look things up on the internet, they Google it. Billions of searches are made every single day on Google, so you want to make sure you can be found.
Do you have a physical shop or branches? The vast majority of consumers read online reviews before choosing a local business, and a significant number are actively searching for local services every single day. This gives your business enormous potential to be seen if you’re in the right spot.
Think about how often you use Google, and how annoying it can be when the information you’re looking for isn’t there. People could potentially be having the same experience when looking for your brand or business.
It’s important for SEO
Giving as much information about your company and linking your social profiles and websites to Google Business Profile will help you rank higher in local search results. This, in turn, will make it easier for potential customers to find you.
It’s a win-win.
It gives you a competitive edge
Your competitors could already be taking advantage, making it easier for them to rank higher than your business in search results. This means it may be easier for customers to choose your competitor as well.
It can boost engagement
Remember how many searches Google processes per day? Each one of those is a chance for your business or brand to connect and engage with your audience.
Google encourages users to review businesses, leave comments, and ask questions – all places where you can engage with your audience and build a relationship with them.
How can I help?
In order to optimise a listing it’s important that it is set up and managed in the correct way.
Google Business Profile is designed to consolidate the information that will appear about your business across Google’s services into one platform.
A Google Business Profile (formerly Google My Business) is a free listing that controls how your business appears in Google Search and Google Maps. If you serve local customers, whether from a physical premises or a service area, you need one. It’s often the first thing a potential customer sees before they even reach your website, and an incomplete or unoptimised profile is a missed opportunity every single day.
Setting up means creating the listing and getting it verified, the basics. Optimising means going further: choosing the right business categories, writing a keyword-rich description, adding services and products, uploading quality photos, setting up Q&A, and ensuring every field is complete and accurate. Most businesses set up and stop, optimisation is what makes the difference between appearing in the local pack and being invisible.
Verification timelines vary. Google currently offers several methods including video verification, phone, email, or postcard. The postcard method can take up to two weeks for delivery, while video verification is often faster. I manage the whole process for you and follow up if there are any delays.
Google uses three main factors to rank local results: relevance (does your profile match what someone searched for?), distance (how close are you to the searcher?), and prominence (how well-known and trusted is your business?). A fully optimised profile with accurate information, regular posts, photos, and genuine reviews strengthens all three signals, directly impacting where you appear in Google Maps and the local pack results.
Yes. Google Business Profile has an accessible management interface and I’ll walk you through the basics so you can add posts, respond to reviews, and update your hours independently. For businesses that prefer a fully hands-off approach, I also offer ongoing management as part of my SEO packages.
Very. Reviews are one of the most significant trust signals for both Google and potential customers. A profile with recent, genuine positive reviews consistently outranks one without them. I can advise on an ethical review-gathering strategy, asking satisfied customers directly, and help you respond to reviews in a way that builds trust rather than undermining it.
Google allows the public to suggest edits to listings, which means incorrect information can sometimes appear without you realising. This is one reason active management matters. I monitor your profile and flag or correct any unwanted changes before they affect how customers find you.
Yes they serve different purposes. Your website is where you tell your full story; your Google Business Profile is how people find you before they get there. Many local searches result in a call or visit directly from the profile without the user ever clicking through to the website. Having both, properly linked and optimised, gives you the best chance of being found and chosen.