Google Analytics Courses in Hereford

Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. The service is available to anyone with a Google account. Web analytics is the process of analysing the behaviour of visitors to a website. The use of web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the monetary volume each customer spends.

What gets measured, gets managed

At the end of the day, this quote by the late management guru, Peter Drucker, represents why most companies invest in analytics. If you’re not measuring your digital initiatives, how can you manage or optimise them? Now just because you measure something doesn’t guarantee that you will actually manage it, however, measurement is the starting point.

Google Analytics Training Course

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

Date: To be agreed with the delegate/s
Venue: Delegates place of work/business
How many delegates: 1 – 8
Laptop Required: Yes
Course provided by: Online Seller UK
Terms and Conditions

Who is this course suited to?

Digital Marketers, Directors, Managers.

Some key areas of the Google Analytics training course:

  • Understand key online analytics
  • Learn the Google Analytics basics
  • Learn how to set up site search, users and linking Adwords
  • Setting up profile filters & setting up goals
  • Learn how to set up marketing tracking
  • Learn what reports to use and why
  • Learn how to analyse & report
  • eCommerce tracking and conversion reports
  • Using funnel analysis to track conversion
  • Analyse SEO keywords, traffic sources
  • Creating reports, exporting in the right format
  • Customising dashboard and creating automatic reports
  • Apply objectives, KPIs, dimensions and metrics for your site