Google Analytics Courses in Hereford
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. The service is available to anyone with a Google account. Web analytics is the process of analysing the behaviour of visitors to a website. The use of web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the monetary volume each customer spends.
What gets measured, gets managed
At the end of the day, this quote by the late management guru, Peter Drucker, represents why most companies invest in analytics. If you’re not measuring your digital initiatives, how can you manage or optimise them? Now just because you measure something doesn’t guarantee that you will actually manage it, however, measurement is the starting point.